The lack of engagement not only affects the successfulness of your training programs, but it also affects the knowledge retention and productivity of your learners. A successful training program involves learners in every stage of the training process. More engaged learners will become highly motivated employees, and your company will reap the benefits of their willingness to perform.
Statistically, engaged learners are more motivated, inspired and willing to invest their time and effort into learning. This sounds like a dream student, doesn’t it?
In the past courseware was overcomplicated, ridden with irrelevant text, images and outdated statistics. Learners found it challenging to navigate their way through the complexity of online study materials, making it more challenging for students to fully understand the subject at hand.
At Adoctus, we made the conscious decision to pay attention to the finer details of courseware and how it gets projected to learners. Our ultimate goal was to improve learner engagement by delving into the boundless potential that the industry of eLearning has to offer.
We would like to share some useful tips we considered when we took learner engagement to mind:
- Adding badges, leadership boards and other intangible online training rewards:
We noticed that online training rewards give corporate learners the recognition they’re looking for and appeals to their competitive nature. This is just one of the many “game” mechanisms we put some thought into. Badges are the perfect reward to receive after an activity has been completed. To showcase high achievers and give them the recognition they deserve, we found that leaderboards are the ideal way to do so. The ultimate reward, however, would be a certificate of completion, this allows learners to build their skills and have something to show for it afterwards.
The most important thing to remember is to choose the right incentives for your audience. Start by understanding what motivates and inspires your learners to keep bettering themselves.
- Keeping it visually simple:
We would advise not to bulk up your course’s material with any random images or pieces of text; You are not doing anyone a favour by adding irrelevant content. Add supporting aids strategically. Less is more! Choose white space over unnecessary clutter.
Learners will be motivated if the material in front of them has clear visual structuring. Using bullet points, headings and shorter paragraphs will not only be more appealing, but it will also help learners to differentiate between what is relevant and what isn’t.
- Being social:
Have you thought of the fact that the bulk of your target market is spending a decent amount of time every day on social media? Are you engaging with them on these platforms? Try adding relevant hashtags and encourage learners to use them for study-related posts online; This builds a sense of classroom community.
You can also socially engage with learners through chatrooms, broadcast messages and instant messaging systems.
- Being human:
Try to humanize your study material; you are dealing with people, after all. If your course allows for live interaction, consider introducing yourself and encourage learners to do the same in the comment section. Be creative, think of recording an introductory video, to give learners a basic overview of who they’ll be dealing with.
Another critical thing to remember is to throw the technical jargon out of the window and start speaking in the plain language; that way, nothing will go over any of the students’ heads.
If the tips mentioned above doesn’t lead to better learner engagement, we don’t know what will. Our goal is sincerely for every learner to extract the most from their study material.
We would like to end off by appealing to everyone writing course material; Don’t focus on transactionally delivering content, think of ways to boost learner engagement instead – This has proven to elevate the quality of your course and encourages learner engagement.