Have you ever heard the saying; “If you fail to plan, you plan to fail?” Well, the same is true for your eLearning strategy.

Are you currently using a strategic plan to create an effective eLearning strategy?  eLearning is about more than dumping content into software. If you don’t consider engaging with your learners effectively, the fruit of your labours may be entirely fruitless. If you want to create engaging eLearning content, you need to design a strategic eLearning plan and apply it effectively.

To help you create original eLearning content, we have compiled six easy steps to an effective eLearning strategy:

Define your target audience

If you don’t know who your target audience is, you won’t be able to resonate with them. You need to be fully aware of your audience’s habits, characteristics and learning needs. Consider what knowledge and skills your target audience already possess, and what they need to add to that to further their knowledge. When you have painted a picture of your audience’s educational background and learning abilities, you will be able to define what learning material they would be interested in.

Define learning objectives

No one would be interested in taking a course if they don’t know how they’ll benefit from it. Therefore you need to implement clear learning objectives that answer the following questions: What will I benefit from taking this online course? How will it improve the existing skills that I already have?

Choose a learning style

When you take the time to create a clear learning style, it helps to determine how your target audience absorbs, processes and comprehend the course material in front of them. There are lots of learning styles to choose from, like:

  • Visual learning
  • Auditory learning
  • Reading / writing learning
  • Kinesthetic learning

Have content requirements

Set practical and objective-orientated content requirements. Decide what areas of knowledge you would like to focus on, and prioritize the information that you would like to include. Remember to keep information easily accessible for learners, and keep learners with disabilities in mind.

Set learning technology requirements

If you want to have effective learning requirements, you need to have certain technologies set in place. Determine what abilities and functions you need to set in place to help your learners embrace their learning material naturally. Most technology requirements are related to Learning Management Systems, which include rapid eLearning development tools.

 Test your program

Make sure that your learners can effectively communicate with their facilitators and lecturers. Make communication easy so that learners can easily ask questions at any point of their learning journey. Your audience needs to know that they have a reliable support system on hand. Test if your course meets these needs by creating focus groups or making use of usability testing.

Remember to have an eLearning strategy planned out before you make eLearning courses available to the multitudes. This will turn your course into a great success and help you to develop eLearning design, -management and -evaluation skills.

If you want to create your own online courses, contact us today to find out how we can help you.